Personal brand audit questionnaire for clients
To audit a personal brand you need the person's own view of it first. This conversational questionnaire asks what they do, where to find them online, who they want to reach, what they are best known for, which platforms they use, how clear their message feels today and what a great result would be in six months.
Who it is for
- Brand strategists, copywriters and social media consultants
- Coaches who offer a brand review as a first paid or introductory service
- Freelancers who want clients to prepare before a strategy call
When to use it
Send it when someone books an audit or asks for a review of their profile. Answers arrive before your analysis begins, so you can spend your time on the audit itself rather than on questions about the basics.
What the form asks
Questions
- Your name · requiredShort text
- Email address · requiredEmail
- What do you do? · requiredShort text
- Website or main profile linkShort text
- Who do you want to reach? · requiredLong text
- What are you best known for?Long text
- Where are you active?Checkboxes
- How clear is your message today? · requiredScale
- What would a great result be in 6 months? · requiredLong text
Every question can be changed, removed or reordered before you publish.
The PDF your respondents receive
The PDF gathers the answers under clear headings, with the profile link and the platforms ticked. It makes a good starting page for your audit report, and a record of what the client expected.
Questions people ask
- Does the form analyse the brand?
- No. It collects the information. The analysis is your work.
- Can I add the platforms I care about?
- Yes. The list includes LinkedIn, Instagram, YouTube, TikTok, X, a newsletter, a podcast and a website, and you can edit or extend it.
- What is the clarity question for?
- It asks the client to rate on a scale how clear their message is today. It shows how they see themselves, which is often different from how an outsider sees them.
Start from this template
Create an account, adapt the questions and the document to your business, then share the link. Your respondents get their PDF the moment they finish.