Can clients upload several images?

This template has one image upload. Add more fields if you want a moodboard.

Is the budget required?

No, it is optional. Many clients do not know what design costs, so a number may need a conversation.

How is it different from the website brief?

This one is about brand and visual identity. The website brief covers features, pages and content for a website project.

Creative & media

Design brief form: brand, audience, style and deliverables

A designer does better work with a clear brief. This form asks the client for their contact details, the brand or project name, what the brand does, who it is for, the deliverables (logo, brand guide, website, packaging, social media or print), the style they like in adjectives or references, an inspiration image, a deadline and a budget.

Use this template All templates

Who it is for

Graphic designers, brand designers and illustrators
Design studios that start many projects a month
Clients who want to organise their thoughts before talking to a designer

When to use it

Send it after the first call and before you quote. Clients often discover what they want while describing the style they like, and the image upload gives you a visual starting point that words rarely provide.

What the form asks

Questions

Full name · requiredShort text
Email address · requiredEmail
Phone numberPhone
Brand or project name · requiredShort text
What does the brand do? · requiredLong text
Who is it for?Long text
Deliverables · requiredCheckboxes
Style you like (adjectives, references)Long text
Inspiration image (PNG or JPEG)Image upload
DeadlineDate
Budget (EUR)Number

Every question can be changed, removed or reordered before you publish.

The PDF your respondents receive

The PDF is a tidy brief with the inspiration image included. It is a reference for the whole project and a record of the scope that was originally asked for.

First page of the sample PDF made by the Design brief template, filled with invented data — A sample of the PDF this template produces, filled with invented data. Your logo, colours and wording replace the sample ones.

Questions people ask

Can clients upload several images?: This template has one image upload. Add more fields if you want a moodboard.
Is the budget required?: No, it is optional. Many clients do not know what design costs, so a number may need a conversation.
How is it different from the website brief?: This one is about brand and visual identity. The website brief covers features, pages and content for a website project.

Start from this template

Create an account, adapt the questions and the document to your business, then share the link. Your respondents get their PDF the moment they finish.

Use this template