Does it create a quote?

No. It collects the information you need. You can then use the quote template with totals to price the work.

Can I add technical questions?

Yes. Add questions about domains, hosting or existing tools if you need them.

Is it for non-technical clients?

Yes. The questions are in plain language, and the client can answer without knowing technical terms.

Website brief form: goals, features, pages and launch date

Most website projects slip over unclear scope. This form asks for the client's company and contact details, their current website if they have one, the main goal of the new site, the features they need (blog, online shop, booking, contact form, multi-language or members area), the approximate number of pages, who will write the content, a desired launch date and a budget.

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Who it is for

Web designers, developers and agencies
Freelancers who build small business websites
Clients who want to be clear about what they are asking for

When to use it

Send it before writing a proposal. The question on who writes the content is one of the most telling, because late content is a common cause of delays. The list of features helps you see at once whether the project is a simple site or something larger.

What the form asks

Questions

Full name · requiredShort text
Email address · requiredEmail
Phone numberPhone
Company · requiredShort text
Current website (if any)Short text
Main goal of the website · requiredLong text
Features neededCheckboxes
Approximate number of pagesNumber
Who writes the content? · requiredMultiple choice
Desired launch dateDate
Budget (EUR)Number

Every question can be changed, removed or reordered before you publish.

The PDF your respondents receive

The PDF is a clear scope document with every answer in order, which you can attach to your quote and refer to if the project grows.

First page of the sample PDF made by the Website brief template, filled with invented data — A sample of the PDF this template produces, filled with invented data. Your logo, colours and wording replace the sample ones.

Questions people ask

Does it create a quote?: No. It collects the information you need. You can then use the quote template with totals to price the work.
Can I add technical questions?: Yes. Add questions about domains, hosting or existing tools if you need them.
Is it for non-technical clients?: Yes. The questions are in plain language, and the client can answer without knowing technical terms.

Start from this template

Create an account, adapt the questions and the document to your business, then share the link. Your respondents get their PDF the moment they finish.

Use this template