Business & services

Customer feedback form with rating and recommendation

People answer feedback requests when they are quick. This form asks for an overall rating, how likely they are to recommend you, what they liked most and what you should improve. The only required questions are the two scores, and an email is requested only if the person wants a reply.

Who it is for

When to use it

Send it just after the experience, while it is fresh: at the end of a job, after a delivery or following an appointment. A short form gets answered more often than a long one, and the open comments tell you why the scores are what they are.

What the form asks

Questions

  • How was your experience? · requiredRating
  • How likely are you to recommend us? · requiredScale
  • What did you like most?Long text
  • Anything we should improve?Long text
  • Email (only if you want an answer)Email

Every question can be changed, removed or reordered before you publish.

The PDF your respondents receive

Each response is saved as a PDF with the scores and the comments, which is handy for sharing a particular piece of praise or a complaint with the person concerned. Your own look can be set once in the document editor.

First page of the sample PDF made by the Customer feedback template, filled with invented data
A sample of the PDF this template produces, filled with invented data. Your logo, colours and wording replace the sample ones.

Questions people ask

Is the answer anonymous?
It can be. The email is optional and only for people who want a reply. If you never ask for a name, you will not receive one.
What is the difference from the NPS survey?
This form combines a rating with a recommendation score and two comment boxes. The NPS survey is shorter and asks only the recommendation question and its reason.
Can I see all answers together?
Yes. Responses are listed in your account and you can open each one, and you can download them all as a spreadsheet file.

Start from this template

Create an account, adapt the questions and the document to your business, then share the link. Your respondents get their PDF the moment they finish.

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